$\text{Business Story Anchor}$

$\text{Cash Flows}$

$\text{Growth}$

$\text{Risk}$

$\text{Intrinsic Value}$

$\text{Mood \& Momentum Sail}$

$\text{Demand}$

$\text{Liquidity}$

$\text{Technicals}$

$\text{Multiples}$

$\text{Market Price}$

$\text{Valuation (The Numbers \& Narrative)}$

$\text{Pricing (The Market Mood)}$