SELLING
MARKETING
1. START
Factory
2. FOCUS
Product
3. MEANS
Promotion
4. END
Sales Profits
Short-Term Transactional Loop
1. START
Consumer
Needs Research
2. STRATEGY
Integrated
Development
3. EXECUTION
Marketing
Campaigns
4. VALUE
Customer
Satisfaction
5. RELATIONSHIP
Repeat Loyalty
& Long-Term Value
Continuous Relationship Cycle