PROJECT TEAM

Output-Focused

PRODUCT TEAM

Outcome-Focused

Backlog

List of planned features & requirements

Execution

Building software according to specs

Shipped Output

Features, code, & releases pushed live

Primary Metric

100%

Features Delivered on Time

1. Problem

Unmet customer needs & business opportunities

2. Hypothesis

Risky assumptions designed to be tested

3. Experiment

Iterative releases to measure behavior

4. Outcome

Validated behavioral change & metric shifts

Primary Metric

+24%

Customer Retention Rate

$\text{Loop Iteration} \propto \frac{\Delta \text{Learning}}{\Delta t}$